MOST
CZECH REPUBLIC
P7OVERALL4 BONUS POINTS
2026 ROOKIE CHALLENGEHENRIK
PETERS
NASCAR EURO SERIES DRIVER · FORD MUSTANG · #50
MY ROAD TO NASCAR EURO SERIES
Dreams don’t have an
Expiration Date.
FOUNDER OF HP-R · BRAND AMBASSADOR · MUSTANG ENTHUSIAST · DREAMER
SCROLL TO THE PROOF
LIVE FROM THE ROOKIE SEASON
RACE PULSE
OFFICIAL NASCAR EURO SERIES · HENDRIKS MOTORSPORT · FORD MUSTANG #50
FEATURED BY LEADLAP
MIT 400 PS IN
EIN NEUES LEBEN
Henrik Peters jagt seinen amerikanischen Motorsport-Traum.
From NASCAR fan to NASCAR driver — Leadlap tells the story behind Henrik’s journey and the road ahead.
ANDRÉ WIEGOLDLEADLAP
THE STORY IS STARTING TO GET NOTICED.
READ THE FULL STORY ↗ LATEST STORY
MOST
PROGRESS. · CONTROL. · COMMUNITY.
CLEAN WEEKENDPROGRESS.
PROGRESS.
CONTROL.
COMMUNITY.
Most became the latest step in Henrik’s NASCAR Euro Series rookie journey.
P7 OVERALL.
PACE FOUND.CONTROL.
PACE.
PROGRESS.
PACE.
PROGRESS.
OFFICIAL NASCAR INTERVIEW · LE CASTELLET
LE CASTELLET · ROUND 2 · THE BREAKTHROUGH
THE MOMENTVICTORY
VICTORY
LANE
Hearing my Name Echo across the Circuit.
That was one of those Moments that stay with you forever!THE BREAKTHROUGH · LE CASTELLET
TROPHY · CHAMPAGNE
UNFORGETTABLE.
There are Moments where Words become difficult.
MY ROAD TO NASCAR EURO SERIES
MY ROAD
TO NASCAR
2013THE FIRST
THE FIRST
SPARK.
THE BOSS 302 with 500 Horsepower - 1/4 Mile, Trackdays. Pure Adrenaline.
The first V8 - The Beginning
2017THE
THE
OBSESSION.
THE SHELBY GT350 with 550 Horsepower - The Racetrack became my second Home.
Every Lap. Every Mistake. Every Improvement.2020
THE BEAST.
THE SHELBY GT500 - 800 Horsepower.
The Car that prepared me for NASCAR.
DAYTONA
INTERNATIONAL SPEEDWAY
Official NASCAR Experience - The Moment the Dream became tangible.
2025THE FIRST STEP —
THE FIRST STEP —
OSCHERSLEBEN (GER)
The first Time inside a real Euro-NASCAR.
The Dream suddenly became real.
ONE PHONE CALL
FROM THE TEAM BOSS
One Contract - One decision
EVERYTHING CHANGED
2026THE DREAM
THE DREAM
BECAME REALITY
License. Contract. Helmet. Fireproof Suit. Grid...
The Rookie Season began.FOR REAL! THE SEASON SO FAR
2026 SEASON
NASCAR EURO SERIESROOKIE CHALLENGEHENDRIKS MOTORSPORTFORD MUSTANG · #50
VALENCIAP12CHAMPIONSHIP
PROGRESS.
LE CASTELLETP5CHAMPIONSHIP · AFTER LE CASTELLET
PROGRESS.
MOSTP4CURRENT CHAMPIONSHIP
BIGGEST MOVERLE CASTELLET BREAKTHROUGH · IN CHAMPIONSHIP RANKING
OFFICIAL RESULTS ↗VALENCIA · SPAIN
THE
BEGINNING
ROUND 1APRIL 2026ROOKIE DEBUTFirst NASCAR Euro Series Race
APRIL 2026 · VALENCIAROOKIE
became Reality
ROOKIE
DEBUT
The first Time I climbed into
a NASCAR Euro Series Race
Car as an official Driver
became Reality
TRACKRICARDO TORMO
P6ROOKIE SESSION
P12WEEKEND
P12CHAMPIONSHIP
VALENCIA · ONBOARD
No Music.
No commentary.
Just the V8.
01 · THE BEGINNING02 · THE BREAKTHROUGH
LE CASTELLET · FRANCE
THE
BREAKTHROUGH
ROUND 2MAY 2026FIRST
NASCAR EURO SERIES
PODIUMA Weekend that changed everything.
NASCAR EURO SERIES
PODIUMA Weekend that changed everything.
BACK ON TRACKFULL
FULL
SPEED
The Confidence was growing
Every lap mattered
P1ROOKIE SESSION
P3WEEKEND
P5CHAMPIONSHIP · AFTER LE CASTELLET
MOST · CZECH REPUBLIC
MOST
THE NEXT STEP
ROUND 3COMPLETEDPROGRESS · CONTROL · EXPERIENCE
MOST · CZECH REPUBLIC
MOST
COMPLETEDOVERALLP7
A CLEAN WEEKEND.LEARNING.
LEARNING.
CONSISTENCY.
A STRONGER FOUNDATION.
The weekend became another important step in balancing pace, precision and consistency.
Coaching and the support of Hendriks Motorsport helped turn every session into another step forward. Finding speed was only part of the challenge; delivering it consistently around the target time became the next lesson.
CAR HOME CLEAN · NO DAMAGE · TARGET TIME 1:55.000
P6SESSION 2
P9SESSION 3
P7OVERALL
4BONUS POINTS
CHAMPIONSHIPP4
UP ONE POSITION AFTER MOST
PREPARATIONFOCUS.
FOCUS.
LEARNING.
CONTROL.
Every session added another layer of experience. The professional environment around Hendriks Motorsport made the learning visible — on track and in the garage.
RACE DAY.
2026 RACE
CALENDAR
VALENCIA
🇪🇸SPAINHP-R ROOKIE EVENTCOMPLETED
LE CASTELLET
🇫🇷FRANCEHP-R ROOKIE EVENTCOMPLETED
BRANDS HATCH
🇬🇧UKOFFICIAL SERIES EVENTNO PARTICIPATION
MOST
🇨🇿CZECH REPUBLICHP-R ROOKIE EVENTCOMPLETED
VALLELUNGA
🇮🇹ITALYHP-R ROOKIE EVENTNEXT RACE
ZOLDER
🇧🇪BELGIUMHP-R ROOKIE EVENTUPCOMING
A DRIVERNEVERRACES ALONE.
PROFESSIONAL MOTORSPORT · PEOPLE · TRUST
THE TEAM
HENDRIKS MOTORSPORTPEOPLE BEHIND #50
Behind every successful Driver
stands an exceptional Team.
PROFESSIONAL FOUNDATIONHENDRIKS
HENDRIKS
MOTORSPORT
Behind every successful Driver
stands an exceptional Team.
MULTIPLE CHAMPIONSHIPSRACE VICTORIESDRIVER DEVELOPMENTPROFESSIONAL STRUCTURES
SHARED RESPONSIBILITYTHE DRIVER.
CAR #50
THE DRIVER.
THE MACHINE.
THE TEAM.
THE OPPORTUNITYONE PHONE CALL
of everything that followed…
ONE PHONE CALL
CHANGED EVERYTHING.
Every Racing Career begins
with an Opportunity.
ROY HENDRIKSTEAM PRINCIPAL
ROY HENDRIKS & Hendriks Motorsport believed
in my Potential and gave me the Chance to compete
in the NASCAR Euro Series.
of everything that followed…
MARK VAN LANKVELT · SPOTTERTHE VOICE
are just as important
as Speed.
THE VOICE
IN MY HELMET
At more than 200 km/h,
every second counts.
My spotter Mark van Lankvelt
is my second pair of eyes.
Every warning, every opportunity
and every decision reaches me
through the radio.
are just as important
as Speed.
THE CREWTHE HANDS
THE HANDS
BEHIND
THE MACHINE
PREPARATIONPRECISIONPERFORMANCE
Every fast Lap starts long before
the Engine is fired up.
Preparation.
Precision.
Perfection.
From Tyre Pressures and Suspension Adjustments
to the smallest technical Details —
every Member of the Crew plays a vital Role
in making the Car competitive.
THE GARAGEHOME AWAY
HOME AWAY
FROM HOME
Race weekends begin long before the green flag.
The team truck becomes our workshop, meeting point and headquarters.
PREPARATION TURNS INTO PERFORMANCE.
ONE TEAM
MANY STORIES
Different Drivers.
Different Journeys.
One shared Passion.
CAR #50HENRIK PETERS
GIL LINSTER
JORDAN O'BRIEN
GIL LINSTER
JORDAN O'BRIEN
CAR #30HAPPYNESSA
LOGAN BEARDEN
MARAL GHAZARIAN
LOGAN BEARDEN
MARAL GHAZARIAN
THE PARTNERSHIP
BEHIND THE PROGRAM
European NASCAR Experience
VISIT HENDRIKS MOTORSPORT ↗
Performance Heritage
VISIT FORD RACING ↗
American NASCAR Connection
VISIT RETTE JONES RACING ↗
THE DRIVER | THE MAN BEHIND THE BRANDWHO IS
WHO IS
HENRIK PETERS?
NOT A FACTORY DRIVERNOT BORN INTO RACINGJUST SOMEONE WHO REFUSED TO LET THE DREAM FADE AWAY
THE STORY BEHIND THE DRIVERTHE DREAM
THE DREAM
NEVER LEFT.
My Journey did not start in a Junior Karting Series. It started with Passion, Persistence and the Belief that it is never too late to begin again…
Today, Henrik Peters Racing stands for exactly that: turning a Dream into something RealTHE PERSON / THE IDENTITYMORE THAN
MORE THAN
ONE ROLE.
ENTREPRENEURCERTIFIED FINANCIAL PLANNERFOUNDER OF HP-RNASCAR EURO SERIES DRIVERFORD MUSTANG ENTHUSIAST
“But none of those Things define who I am.”
“What defines me is refusing to quit on a Dream.”
WHY RACING?
Because it was never just about Motorsport
I never started this Journey to become a Professional Racing Driver. I started because I refused to ignore a Dream that never left me.
Racing became proof that Passion can be stronger than Fear… and that it is never too late to change your life.
EVERY LAP
COUNTS.
PREPARATION.CONSISTENCY.PRECISION.
Modern Motorsport doesn’t begin on Race day. Between NASCAR events, I spend countless Hours preparing in the Simulator, Analysing Telemetry, learning Circuits and refining every Braking Point. The Simulator isn’t a Game. It is where Race Weekends begin
READY TO PERFORMThe car performs at its best.
So should the driver.
So should the driver.
THE STORY BEYOND
THE RACE CAR.
Success in Motorsport is never built alone.
My Wife Melanie and our two companions Shelby and Barley are part of the life behind the helmet.
OPEN DIVISION
2027
THE NEXT CHAPTER.OPEN DIVISION 2027.
AMERICAN ROOTSAMERICA HAS ALWAYS
AMERICA HAS ALWAYS
BEEN PART
OF MY STORY
NASCAR wasn't the Beginning.
It was the Destination.
My Connection to American Motorsport didn’t begin with a Contract.
It started Years earlier. With V8 engines. The Shelby GT350 / GT500.
Countless Trackdays. And one unforgettable Day at Daytona,
driving a real NASCAR Race Car at more than 155 mph.
Looking back today, joining the NASCAR Euro Series doesn’t feel
like a new Chapter. It feels like coming Home
THE FANSTHE BEST PART
THE BEST PART
OF RACING
THE SMILES ARE WORTH MORE THAN TROPHIES
Racing is about Speed, Competition and Results.
But some of the most meaningful Moments happen away from Track.
Meeting Fans, signing Autographs and seeing Children Smile
reminds me why this Journey matters…
HAPPY KIDS.REAL MOMENTS.
MEMORIES THAT STAY.
MEMORIES THAT STAY.
THE MANIFESTTHE IDEA BEHIND
MORE THAN RACING
THE IDEA BEHIND
HP-R
MORE THAN RACING
HP-R is not just a Logo
It stands for Courage, Passion and the Belief
that Dreams do not have an Expiration Date
“IT IS NEVER TOO LATE
TO CHASE YOUR DREAMS”That is what Henrik Peters Racing stands for
GIVE BACK
WAS WORTH IT!
If one Child leaves the Racetrack
believing that Dreams are possible...
WAS WORTH IT!
THE PARTNERSHIPMORE THAN A LOGO
MORE THAN A LOGO
ON A CAR
Building Partnerships that create Value far beyond Race Weekends
The best Partnerships are not built around Stickers on a Race Car.
They are built around shared Values | Authenticity | Trust | Long-term Commitment.
This is exactly what Henrik Peters Racing stands for!
HUMAN VALUEA PARTNERSHIP
A PARTNERSHIP
PEOPLE BELIEVE IN
PEOPLE FOLLOW PEOPLE.
NOT STICKERS.A real journey people genuinely want to follow.
PROFESSIONAL ECOSYSTEMOFFICIAL NASCAR EURO SERIES
OFFICIAL NASCAR EURO SERIES
HENDRIKS MOTORSPORT · FORD MUSTANG #50
FOUR CONNECTED
VALUE DRIVERS
Your brand becomes part of a real story.
A journey people genuinely want to follow.
Authentic. Emotional. Growing with every race weekend.
Official NASCAR Euro Series.
Hendriks Motorsport. Social Media.
Content. Media. One connected Story.
From VIP Experiences and Customer Events
to Trackdays and exclusive Behind-the-Scenes Access.
One Season can start a lasting Partnership.
Shared Values, genuine Relationships and long-term Growth.
EUROPE’S OFFICIAL NASCARAMERICAN-STYLE
AMERICAN-STYLE
V8 RACING
American-Style V8 Racing on iconic European Circuits.
Close Competition. Powerful Race Cars. Accessible Paddocks.
Racing that brings Drivers and Fans closer together.
V8 POWER6 EVENT WEEKENDSLIVE & ON-DEMAND
COVERAGESPORTDIGITAL1+
LIVE BROADCASTINTERNATIONAL LIVESTREAMSOFFICIAL NASCAR
MEDIA COVERAGEOPEN PADDOCKMEET THE DRIVER
& THE CREWCUSTOMER EVENTS
REAL INTERACTION
COVERAGESPORTDIGITAL1+
LIVE BROADCASTINTERNATIONAL LIVESTREAMSOFFICIAL NASCAR
MEDIA COVERAGEOPEN PADDOCKMEET THE DRIVER
& THE CREWCUSTOMER EVENTS
REAL INTERACTION
INSTAGRAM / FACEBOOK
BEYOND THE EXISTING FOLLOWER BASE
SOCIAL ENGAGEMENT900
INTERACTIONS
INTERACTIONS
INSTAGRAM / FACEBOOK
FEATURED BY LEADLAPTHE STORY IS STARTING
TO GET NOTICED.
TO GET NOTICED.
FEATURED BY NASCAROFFICIAL NASCAR COVERAGE
Official Stories, Interviews and Media Coverage following my Journey in the NASCAR Euro Series
ONE PARTNERSHIP.
MULTIPLE TOUCHPOINTS.
CAR · DRIVER VISIBILITYRACE WEEKEND ACTIVATIONSOCIAL STORYTELLINGDIGITAL CONTENTHOSPITALITY · GUEST EXPERIENCESLONG-TERM PARTNERSHIP
Social Media. Trackdays. Content. Hospitality.
Customer Experiences. Everything connected.
EXPERIENCES · HOSPITALITYTURN RACE WEEKENDS
TURN RACE WEEKENDS
INTO BUSINESS MOMENTS.
Invite clients, reward employees and create conversations in an environment people remember. Paddock access, hospitality and direct interaction turn motorsport into shared experiences around your brand.
- VIP Experiences
- Customer Events
- Trackdays
- Behind-the-Scenes Access
- Paddock / Crew Access
- Real Interaction
2027
OPEN DIVISION
The Rookie Challenge is not the Destination.
It is the Foundation.
THIS IS JUST THE BEGINNING
More Racing. More Fans. More Partners.
Never stop Growing.
The next intended step is clear:
competing in the NASCAR Euro Series Open Division in 2027,
building long-term partnerships
and inspiring people who believe that dreams have no expiration date.
THE NEXT CHAPTER STARTS NOW.
HENRIK PETERS
FORD MUSTANG · #50
MY ROAD TO NASCAR EURO SERIES
Dreams don’t have an Expiration Date.
FOLLOW THE SEASON ↓
BECOME A PARTNER
PRESS ↗
LIVE FROM THE ROOKIE SEASON
RACE PULSE
CURRENT CHAMPIONSHIP
P4
VALENCIA P12 → LE CASTELLET P5 → MOST P4
LAST RACE
MOST · CZECH REPUBLIC
P7
OVERALL · 4 BONUS POINTS
NEXT RACE
VALLELUNGA
ITALY
LATEST NEWS · 20 AUG 2026
FEATURED BY
LEADLAP
MIT 400 PS IN EIN NEUES LEBEN
Henrik Peters jagt seinen amerikanischen Motorsport-Traum.
From NASCAR fan to NASCAR driver — Leadlap tells the story behind Henrik’s journey and the road ahead.
LEADLAP.DE · ANDRÉ WIEGOLD
MY ROAD TO NASCAR
MY ROAD TO NASCAR EURO SERIES
2013
THE FIRST SPARK.
THE BOSS 302 with 500 Horsepower - 1/4 Mile, Trackdays. Pure Adrenaline.
2017
THE OBSESSION.
THE SHELBY GT350 with 550 Horsepower - The Racetrack became my second Home.
2020
THE BEAST.
THE SHELBY GT500 - 800 Horsepower. The Car that prepared me for NASCAR.
2022
DAYTONA INTERNATIONAL SPEEDWAY
Official NASCAR Experience - The Moment the Dream became tangible. 155 MPH | 250 KMH
2025
THE FIRST STEP - OSCHERSLEBEN (GER)
The first Time inside a real Euro-NASCAR. The Dream suddenly became real.
2026
THE DREAM BECAME REALITY
License. Contract. Helmet. Fireproof Suit. Grid… The Rookie Season began.
2026 SEASON
RACE CALENDAR
The NASCAR Euro Series brings authentic American-Style V8 Racing to some of Europe’s most iconic Circuits.
THE SEASON SO FAR
VALENCIA
THE BEGINNING
VALENCIA · ROUND 1 - THE BEGINNING
P6 ROOKIE SESSION · P12 WEEKEND · P12 CHAMPIONSHIP
VALENCIA · ROOKIE DEBUT
The first Time I climbed into a NASCAR Euro Series Race Car as an official Driver
HOT LAP · VALENCIA ONBOARD
No Music. No commentary. Just the V8. Just one lap from the Driver’s Seat.
BACK ON TRACK
FULL SPEED
LE CASTELLET
THE BREAKTHROUGHLE CASTELLET · ROUND 2 - THE BREAKTHROUGH
FIRST NASCAR EURO SERIES PODIUM · P1 ROOKIE SESSION · P3 WEEKEND · P5 CHAMPIONSHIP
03 · MOST · CZECH REPUBLIC
MOST
COMPLETEDP7 OVERALL · 4 BONUS POINTS
A CLEAN WEEKEND.MORE PACE.
MORE PACE.
MORE CONTROL.
MORE EXPERIENCE.
The weekend became another important step in learning how to balance pace, precision and consistency.
Coaching and the support of Hendriks Motorsport helped turn every session into another step forward. Controlling the pace around the target time became part of the learning process.
CAR HOME CLEAN · NO DAMAGE · TARGET TIME 1:55.000P6SESSION 2
P9SESSION 3
P7OVERALL
4BONUS POINTS
CHAMPIONSHIPP4
UP ONE POSITION AFTER MOST
PREPARATIONFOCUS.
FOCUS.
LEARNING.
CONTROL.
Every session added another layer of experience — on track and in the garage.
NEXT EVENT
VALLELUNGA
ITALY
THE JOURNEY CONTINUES.01 · VALENCIA · SPAIN
APRIL 2026 · HP-R ROOKIE EVENT · COMPLETED
02 · LE CASTELLET · FRANCE
MAY 2026 · HP-R ROOKIE EVENT · COMPLETED
P1 ROOKIE SESSION · P3 WEEKEND · P5 CHAMPIONSHIP
03 · BRANDS HATCH · UK
OFFICIAL SERIES EVENT · NO HP-R ROOKIE PARTICIPATION
04 · MOST · CZECH REPUBLIC
COMPLETED · 28–30 AUG 2026 · HP-R ROOKIE EVENT
05 · VALLELUNGA · ITALY
NEXT EVENT · HP-R ROOKIE EVENT
06 · ZOLDER · BELGIUM
UPCOMING · HP-R ROOKIE EVENT
VALENCIA
P12
AFTER LE CASTELLET
P5
MOST · CURRENT
P4
CURRENT CHAMPIONSHIP P4 · OFFICIAL RESULTS ↗
THE TEAM
HENDRIKS MOTORSPORT
Behind every successful Driver stands an exceptional Team
Behind every Lap, every Overtake and every Finish stands a Team working with Passion and Precision.
MULTIPLE CHAMPIONSHIPS
RACE VICTORIES · DRIVER DEVELOPMENT
PROFESSIONAL STRUCTURES
ROY HENDRIKS & Hendriks Motorsport believed in my Potential and gave me the Chance to compete in the NASCAR Euro Series. That trust became the foundation of everything that followed…
PEOPLE BEHIND #50
ROY HENDRIKS · TEAM PRINCIPAL
Every Racing Career begins with an Opportunity. Roy Hendriks and Hendriks Motorsport opened the Door.
MARK VAN LANKVELT · SPOTTER
My second Pair of Eyes. Trust and Communication are just as important as Speed.
GIL LINSTER · HENRIK PETERS
2026 Hendriks Motorsport Driver Line-up · Car #50 & Car #30
CREW · GARAGE · CAR #50
Preparation. Precision. Performance. Every Race Weekend starts long before the green Flag.
THE SERIES
EUROPE’S OFFICIAL NASCAR
American V8 racing - Built for Europe
The NASCAR Euro Series brings authentic American-Style V8 Racing to some of Europe’s most iconic Circuits. Close Competition. Powerful Race Cars. Accessible Paddocks. Racing that brings Drivers and Fans closer together!
LIGHTS OUT · V8 POWER · SIDE BY SIDE · FULL SEND
V8
POWER
400 HP
RACE CARS
6
EVENT WEEKENDS
EUROPE
LIVE & INTERNATIONAL
OFFICIAL RACE CALENDAR →
THE DRIVER | THE MAN BEHIND THE BRAND
WHO IS HENRIK PETERS?
Not a Factory Driver - Not born into Racing
Just someone who refused to let the Dream fade away
My Journey did not start in a Junior Karting Series. It started with Passion, Persistence and the Belief that it is never too late to begin again…
CAR
Ford Mustang
NUMBER
#50
SERIES
NASCAR Euro Series
TEAM
Hendriks Motorsport
Entrepreneur · Ford Mustang Enthusiast · Trackday Driver · NASCAR Euro Series Driver · Founder of HP-R
But none of those Things define who I am. What defines me is refusing to quit on a Dream.
THE WHY
WHY RACING?
Because it was never just about Motorsport
I never started this Journey to become a Professional Racing Driver. I started because I refused to ignore a Dream that never left me. Racing became proof that Passion can be stronger than Fear… and that it is never too late to change your Life.
THIS IS WHY HP-R EXISTS
BEHIND THE HELMET
THE STORY BEYOND THE RACE CAR
Racing is only one Part of my Life. Behind every Race Weekend is Preparation, Family, Passion and the People who make this Journey possible.
PREPARATION · EVERY LAP COUNTS
Preparation starts long before the green flag drops. Simulator, Telemetry, Circuits and every Braking Point.
PEOPLE & HOME
Behind every Race Weekend is a Life that makes it possible. Success in Motorsport is never built alone.
My Wife Melanie · Shelby (the Girl) & Barley (the Boy)
AMERICAN ROOTS
NASCAR wasn’t the Beginning. It was the Destination. V8 engines, Shelby GT350 / GT500, Trackdays and Daytona were already part of the Story.
Daytona - 155 mph. The first Time I drove a real NASCAR Race Car. I knew I would come back.
THE FANS
THE BEST PART OF RACING
THE SMILES ARE WORTH MORE THAN TROPHIES
Racing is about Speed, Competition and Results. But some of the most meaningful Moments happen away from Track. Meeting Fans, signing Autographs and seeing Children Smile reminds me why this Journey matters…
FOLLOW THE JOURNEY ↗
THE MANIFEST
THE IDEA BEHIND
HP-R
HP-R is not just a Logo
It stands for Courage, Passion and the Belief that Dreams do not have an Expiration Date
“IT IS NEVER TOO LATE TO CHASE YOUR DREAMS”
That is what Henrik Peters Racing stands for
WHAT HP-R STANDS FOR
DREAM BIG
Dreams don’t have an Expiration Date. The impossible only stays impossible until someone proves otherwise
BE AUTHENTIC
No fake Lifestyle. No Shortcuts. No pretending. Just the real Journey
RESPECT
Fans. Families. Children. Competitors. Teams. Every smile matters
NEVER STOP LEARNING
Every Lap teaches something. Every Mistake becomes experience. Every Experience builds Confidence
THIS IS HENRIK PETERS RACING
| HP-R
THE PARTNERSHIP
MORE THAN A LOGO ON A CAR
Building Partnerships that create Value far beyond Race Weekends. Authenticity. Trust. Long-term Commitment.
WHY PARTNER WITH HP-R?
A PARTNERSHIP PEOPLE BELIEVE IN
AUTHENTIC STORY
Your Brand becomes Part of a real Story. A Journey that People genuinely want to follow. Authentic. Emotional. Growing every Race Weekend.
VISIBILITY · REACH · CONTENT
Official NASCAR Euro Series. Hendriks Motorsport. Social Media. Content. Media. One connected Story.
EXPERIENCES · HOSPITALITY
From VIP Experiences and Customer Events to Trackdays and exclusive Behind-the-Scenes Access.
LONG-TERM PARTNERSHIP
One Season can start a lasting Partnership. Shared Values, genuine Relationships and long-term Growth.
HUMAN · FAN VALUE
PEOPLE FOLLOW PEOPLE. NOT STICKERS.
A real Journey that People genuinely want to follow. Authentic. Emotional. Growing every Race Weekend.
16K+VIEWS · 90 DAYS
900INTERACTIONS
65%NON-FOLLOWERS
THE NASCAR PLATFORM
EUROPE’S OFFICIAL NASCAR
American-Style V8 Racing on iconic European Circuits. Close Competition. Powerful Race Cars. Accessible Paddocks. Racing that brings Drivers and Fans closer together.
V8
POWER
6
EVENT WEEKENDS
EUROPE
LIVE & INTERNATIONAL
100%
ACCESSIBLE PADDOCK
OFFICIAL SERIES PLATFORM · 6 EVENTS
Henrik’s personal Rookie participation is shown separately in Season 2026.
01VALENCIA · SPAIN
02LE CASTELLET · FRANCE
03BRANDS HATCH · UK
04MOST · CZECH REPUBLIC
05VALLELUNGA · ITALY
06ZOLDER · BELGIUM
WHAT CAN A PARTNER ACTIVATE?
ONE PARTNERSHIP. MULTIPLE TOUCHPOINTS.
CAR · DRIVER VISIBILITY
RACE WEEKEND ACTIVATION
SOCIAL STORYTELLING
DIGITAL CONTENT
HOSPITALITY · GUEST EXPERIENCES
LONG-TERM PARTNERSHIP
Social Media. Trackdays. Content. Hospitality. Customer Experiences. Everything connected.
THE FUTURE
THIS IS JUST THE BEGINNING
The next Chapter starts NOW.
More Racing. More Fans. More Partners. Never stop Growing.
BECOME A PARTNER
START A CONVERSATION
THE NEXT STEP
LET’S BUILD THE NEXT CHAPTER
The best Partnerships always start with a Conversation.
HELLO@HENRIKPETERS.RACING
Dreams don’t have an Expiration Date! · See you at the Racetrack!
© 2026 Henrik Peters Racing · Berlin · Germany