HENRIK
PETERS
MY ROAD TO NASCAR EURO SERIES
NASCAR EURO SERIES DRIVER
Founder of HP-R
Brand Ambassador
Ford Mustang-
Enthusiast
Dreamer
68% of my reach comes from People
who didn't follow me before.
Every Race Weekend reaches
new potential Customers.
A PARTNERSHIP
PEOPLE BELIEVE IN
Your Brand becomes Part of a real Story.
A Journey that People genuinely want to follow.
Authentic | Emotional
Growing every Race Weekend
2026
RACE CALENDAR
RACES
It is built over many Years.
ONE PERSON
IN MY HELMET
THE VOICE
Preparation
Precision
Perfection
From Tyre Pressures and
Suspension Adjustments to the smallest technical
Details — every Member of the Crew plays a vital Role in making the Car
competitive.
Their Work often goes
unseen, but every Lap
depends on it.
At more than 200 km/h,
every Second counts.
My Spotter Mark van Lankvelt
is my second Pair of Eyes.
Every warning, every Opportunity
and every Decision reaches me
through the Radio.
Trust and Communication
are just as important
as Speed
2020
THE BEAST.
The Car that prepared me for NASCAR.
THE SHELBY GT500 - 800 Horsepower.
2022
DAYTONA INTERNATIONAL SPEEDWAY —> KLICK PLAY BUTTON
Official NASCAR Experience - The Moment the Dream became tangible.
Club Member 150+
155 MPH | 250 KMH
2025
THE FIRST STEP - OSCHERSLEBEN (GER)
The first Time inside a real Euro-NASCAR.
The Dream suddenly became real.
THE CALL
ONE PHONE CALL FROM THE TEAM BOSS
One Contract - One decision
EVERYTHING CHANGED
2026
THE DREAM BECAME REALITY
The Rookie Season began.
License. Contract. Helmet. Fireproof Suit. Grid...
FOR REAL!
2026 SEASON
ROOKIE DEBUT
First NASCAR Euro Series Race
THE WEEKEND
HOT LAP
VALENCIA • ONBOARD
No Music
No commentary
Just the V8
Just one lap from the Driver's Seat
Feel the Speed
Experience NASCAR
Hear the Engine
VALENCIA
Round 1 - THE BEGINNING
APRIL 2026
NEXT STOP
Round 2 - THE BREAKTHROUGH
Mai 2026
FIRST STOP
P3
FIRST NASCAR
EURO SERIES PODIUM
Le Castellet • May 2026
A Weekend that changed everything.
THE MOMENT
HENRIK PETERS
The Moment my Name
was called to the Podium
A Moment I'll never forget
THE INTERVIEW
RAW EMOTIONS
Just Minutes after my first NASCAR Euro Series Podium.
There are Moments where Words become difficult
BACK ON TRACK
FULL SPEED
The Confidence was growing
Every lap mattered
The Journey had only just begun.
RESULT
Rookie Session Weekend Championship
RESULT
From Rookie Session-Winner to Championship Contender
BIGGEST MOVER in Championship-Ranking
P1 P3 P5
LE CASTELLET
THE TEAM
HENDRIKS
MOTORSPORTS
Behind every successful Driver
stands an exceptional Team
THE PEOPLE
THE PEOPLE
BEHIND
THE SPEED
Behind every Lap, every Overtake and every Finish
stands a Team working with Passion and Precision.
THE CREW
THE HANDS
BEHIND
THE MACHINE
Every fast Lap starts long before
the Engine is fired up
THE OPPORTUNITY
ONE
PHONE CALL
Sometimes one Conversation changes everything
ROY HENDRIKS “The Team Principal”
THE LEGACY
PROVEN
SUCCESS
Success is never an Accident
Every Racing Career begins
with an Opportunity.
ROY HENDRIKS & Hendriks Motorsport believed
in my Potential and gave me the Chance to compete in the NASCAR Euro Series.
That trust became the
foundation of everything that followed…
WHO OPENED
THE DOOR
THE GARAGE
HOME AWAY
FROM HOME
Every race Weekend starts here
Every Race Weekend starts long before the green Flag.
The Team Truck is more than just Transportation.
It is our Workshop, Meeting Point and Headquarters throughout the Race Weekend.
This is where Preparation turns into Performance.
THE DRIVERS
ONE TEAM
MANY STORIES
Different Drivers. Different Journeys. One shared Passion
But once the Visor closes, we all chase the same Goal
Every Driver follows a different Path
2026 HENDRIKS MOTORSPORT DRIVER LINE-UP CAR #50 & CAR #30
One of Europe's most successful
NASCAR Euro Series Team!
Multiple Championships
Race Victories
Driver Development
Professional Structures
Together with Ford Racing and
Rette Jones Racing,
Hendriks Motorsport combines
European Experience with
American NASCAR know-how
Thank you to everyone at Hendriks Motorsport
THE MANIFEST
THE IDEA BEHIND HP-R
More than Racing
HP-R is not just a Logo
It stands for Courage, Passion and the Belief
that Dreams do not have an Expiration Date
"IT IS NEVER TOO LATE
TO CHASE YOUR DREAMS"
That is what Henrik Peters Racing stands for
THE DRIVER | THE MAN BEHIND THE BRAND
WHO IS
HENRIK PETERS?
Not a Factory Driver - Not born into Racing
Entrepreneur
Ford Mustang Enthusiast
Trackday Driver
NASCAR Euro Series Driver
Just someone who refused to let the Dream fade away
Today, Henrik Peters Racing
stands for exactly that:
turning a Dream into
something Real
My Journey did not start in a
Junior Karting Series.
It started with Passion,
Persistence and the Belief
that it is never too late
to begin again…
THE VALUES
WHAT HP-R STANDS FOR
DREAM BIG
Dreams don't have an Expiration Date
The impossible only stays impossible until someone proves otherwise
BE AUTHENTIC
No fake Lifestyle.
No Shortcuts.
No pretending.
Just the real Journey
RESPECT
Fans
Families
Children
Competitors
Teams
Every smile matters
NEVER STOP LEARNING
Every Lap teaches something
Every Mistake becomes experience
Every Experience builds Confidence
GIVE BACK
If one Child leaves the Racetrack
believing that Dreams are possible...
THIS JOURNEY WAS WORTH IT!
But none of those Things define
who I am.
What defines me
is refusing to quit on a Dream.
THE FACTS
AT A GLANCE
AGE
48
HOME
Berlin · Germany
PROFESSION
Certified Financial Planner
TEAM
Hendriks Motorsport
CAR
Ford Mustang
SERIES
NASCAR Euro Series
NUMBER
MISSION
Open Division 2027
#50
THE WHY
WHY RACING?
Because it was never just about Motorsport
I never started this Journey to become a Professional Racing Driver.
I started because I refused to ignore a Dream that never left me.
Racing became proof that Passion can be stronger than Fear…
…and that it is never too late to change your Life
THIS IS WHY HP-R EXISTS
MOTTO
Dreams don't have an Expiration Date
BEHIND
THE BEHIND THE HELMET
THE HELMET
The Story beyond the Race Car
Racing is only one Part of my Life.
Behind every Race Weekend is Preparation,
Family, Passion and the People who make this Journey possible.
Welcome behind the Helmet…
THE PREPARATION
EVERY LAP COUNTS
Preparation starts long before
the green flag drops
Modern Motorsport doesn't begin on Race day.
Between NASCAR events, I spend countless Hours preparing
in the Simulator, Analysing Telemetry, learning Circuits and
refining every Braking Point.
The Simulator isn't a Game. It is where Race Weekends begin
Preparation
Consistency
Precision
iRacing
Assetto Corsa
RaceRoom
READY TO PERFORM
The Car performs at its Best,
So should the Driver
Physical Fitness is an essential Part of
modern Motorsport.
Every Race Weekend demands Focus,
Endurance and Consistency — especially
inside a NASCAR Race Car.
That’s why my Preparation doesn’t start
at the Circuit. It starts at Home, long
before I put on my Helmet…
THE HOME
HOME IS WHERE
THE JOURNEY BEGINS
Behind every Race Weekend
is a Life that makes it possible
Behind every Race Weekend
is a Life that makes it possible
Success in Motorsport is never built alone.
Behind every Kilometre travelled, every Race Weekend and
every new Challenge is the support of the People closest to me.
Their Belief, Encouragement and Understanding
make this journey possible
Henrik Peters • Gil Linster • Jordan O'Brien • Logan Bearden
Happynessa • Maral Ghazarian
My Wife Melanie | Shelby (the Girl) & Barley (the Boy)
Every Journey needs a Place to come Home to.
For me, that includes of Course my Wife & two loyal Companions
who are Part of everyday Life away from the Racetrack
THE AMERICAN ROOTS
AMERICA HAS ALWAYS
BEEN PART
OF MY STORY
NASCAR wasn't the Beginning.
It was the Destination
My Connection to American Motorsport didn’t begin with a Contract.
It started Years earlier. With V8 engines. The Shelby GT350 / GT500.
Countless Trackdays. And one unforgettable Day at Daytona,
driving a real NASCAR Race Car at more than 155 mph.
Looking back today, joining the NASCAR Euro Series doesn’t feel
like a new Chapter. It feels like coming Home
Daytona - 155 mph
The first Time I drove a real NASCAR Race Car.
I knew I would come back
THE FANS
THE BEST PART OF RACING
The Smiles are worth more than Trophies
Racing is about Speed, Competition and Results.
But some of the most meaningful Moments happen away from Track.
Meeting Fans, signing Autographs and seeing Children Smile
reminds me why this Journey matters…
THE HELMET COMES OF
THE DREAM REMAINS
THIS IST HENRIK PETERS RACING | HP-R
TRACK NOTE
LAUSITZRING (GER)
TOP SPEED
260 KM/h
HEAVY BREAKING
TURN 1
LATE APEX
PURE ADRENALINE
TRACKDAY
SHELBY GT500
April 2026
VALENCIA
The first Time I climbed into
a NASCAR Euro Series Race
Car as an official Driver
Years of dreaming suddenly
became Reality
TRACK
RICARDO TORMO
Hearing my Name Echo
across the Circuit
VICTORY LANE
That was one of those
Moments that stay with
you forever!
OFFICIAL
NASCAR INTERVIEW
FIRST PODUIM
TROPHY
CHAMPAGNE
UNFORGETABLE
THE VISION
THIS IS ONLY
THE BEGINNING
Open Division NASCAR EURO SERIES
International Racing
A Bigger Dream
Every Lap so far has been another Step towards a much bigger Goal.
The Rookie Challenge is not the Destination - It is the Foundation.
The Vision is clear: Competing in the NASCAR Euro Series Open Division,
building Long-Term Partnerships and inspiring People who believe that
Dreams have no Expiration Date
THE FUTURE
THE JOURNEY CONTINUES
Every Finish Line
creates a new Start Line
2026
ROOKIE
CHALLENGE
First NASCAR Season
Learning every Weekend
First Pole Position
First Podium
Championship Contender
2027
OPEN DIVISON
The next Step
Full Championship
Building the Brand
Growing with Partners
Chasing the Dream
2028+
KEEP
BUILDING
More Racing
More Fans
More Partners
Never stop Growing
THIS IS JUST THE BEGINNING
The next Chapter starts NOW
Momentum was building
THE MINDSET
First Corner isn't on Racetrack
FOCUS
Silence creates Focus
Not only on the Tyres…
READY
EVERY LAP LEAVES A MARK
This Journey changes you
THE TRACKWALK
Race starts before Green Flag
THE SERIES
EUROPE'S
OFFICIAL
NASCAR
American V8 racing - Built for Europe
The NASCAR Euro Series brings authentic
American-Style V8 Racing to some of Europe's most iconic Circuits.
Close Competition
Powerful Race Cars
Accessible Paddocks
Racing that brings Drivers and Fans closer together!
LIGHTS OUT
V8 POWER
SIDE BY SIDE
FULL SEND
This is NASCAR Racing in Europe
V8
400 HP
6
EVENT WEEKENDS
24
EUROPE
LIVE & INTERNATIONAL
01 VALENCIA SPAIN
02 LE CASTELLET FRANCE
03 BRANDS HATCH UK
06 ZOLDER BELGIUM
THE PARTNERSHIP
MORE THAN
A LOGO
ON A CAR
Building Partnerships that
create Value far beyond Race Weekends
The best Partnerships are not built around Stickers on a Race Car.
They are built around shared Values | Authenticity | Trust
Long-term Commitment.
This is exactly what Henrik Peters Racing stands for!
04 MOST CZECH REPUBLIC
05 VALLELUNGA ITALY
01
AUTHENTIC STORY
People follow people,
Not stickers
02
EXPERIENCES
MORE THAN
RACE WEEKENDS
Create Memories,
Not just Impressions
From VIP Experiences and Customer Events
to Trackdays and exclusive Behind-the-Scenes Access.
A Partnership should be experienced, not simply seen
03
VISIBILITY
REACH THAT MATTERS
Visibility with Authenticity
Official NASCAR Euro Series
Hendriks Motorsport
Social Media | Content | Media
One connected Story
04
LONG TERM
LET'S BUILD SOMETHING BIGGER
One Season can start a lasting Partnership
I am not looking for Short-term Sponsors!
I am looking for Companies that believe in Long-term Growth,
shared Values and genuine Relationships.
LET'S BUILD THE NEXT CHAPTER
TOGEHTER
THE IMPACT
YOUR BRAND.
ON A BIGGER STAGE!
Visibility
Reach
Experiences
Results
68%
NEW AUDIENCE
LIVE
TV & STREAMING
Official Broadcasts across Europe.
International Livestreams.
Real Visibility beyond
the Paddock.
100%
ACCESSIBLE
Open Paddock.
Meet the Driver & the Crew.
Customer Events.
Real Interaction.
ONE
PARTNERSHIP
Social Media | Trackdays.
Content.
Hospitality.
Customer Experiences.
Everything connected.
THE PROCESS
HOW A PARTNERSHIP CREATES VALUE
One Partnership,
Multiple Touchpoints.
YOUR BRAND
RACE WEEKENDS
SOCIAL MEDIA
CONTENT
CUSTOMER EXPERIENCES
LONG-TERM PARTNERSHIP
THE NEXT STEP
LET'S BUILD
THE NEXT CHAPTER
The best Partnerships
always start with a Conversation!
Whether you're interested in a Long-term Partnership,
a Media Enquiry or simply want to learn more about
Henrik Peters Racing | HP-R
PHONE
+49 178 3959300
LOCATION
Available for Partnerships,
Media Enquiries and
Collaborations
Dreams don’t have an Expiration Date!
See you at the Racetrack!
© 2026 Henrik Peters Racing
Berlin · Germany
Rookie Session Weekend Championship
FIRST RACE WEEKEND
VALUABLE EXPERIENCE
P6 P12 P12
I'd love to hear from you.
Let's create Something that People will remember!
Every Lap. Every Mistake. Every Improvement.
THE SHELBY GT350 with 550 Horsepower - The Racetrack became my second Home.
2017
THE OBSESSION.
The first V8 - The Beginning
THE BOSS 302 with 500 Horsepower - 1/4 Mile, Trackdays. Pure Adrenaline.
THE FIRST SPARK.
2013
MY ROAD TO NASCAR
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