NOT A FACTORY DRIVERNOT BORN INTO RACINGJUST SOMEONE WHO REFUSED TO LET THE DREAM FADE AWAY
THE DRIVER · THE MAN BEHIND THE BRAND
THE STORY BEHIND THE DRIVER
THE DREAM NEVER LEFT.
My Journey did not start in a Junior Karting Series. It started with Passion, Persistence and the Belief that it is never too late to begin again…
Today, Henrik Peters Racing stands for exactly that: turning a Dream into something Real
THE PERSON / THE IDENTITY
MORE THAN ONE ROLE.
ENTREPRENEURCERTIFIED FINANCIAL PLANNERFOUNDER OF HP-RNASCAR EURO SERIES DRIVERFORD MUSTANG ENTHUSIAST
“But none of those Things define who I am.” “What defines me is refusing to quit on a Dream.”
DRIVER · FOUNDER · DREAMER
BEYOND THE HELMET
PERSON. DRIVER. ENTREPRENEUR.
Melanie and our two companions Shelby and Barley are an important part of the life behind the helmet — the support behind new challenges, big dreams and every next step.
MELANIE · PART OF THE JOURNEYSHELBY · BARLEY · HOMETHE WHY
WHY RACING?
Because it was never just about Motorsport
I never started this Journey to become a Professional Racing Driver. I started because I refused to ignore a Dream that never left me.
Racing became proof that Passion can be stronger than Fear… and that it is never too late to change your life.
THIS IS WHY HP-R EXISTSTHE MINDSET
EVERY LAP COUNTS.
SIMULATOR · ANALYSIS · CIRCUITS
PREPARATION.CONSISTENCY.PRECISION.
Modern Motorsport doesn’t begin on Race day. Between NASCAR events, I spend countless Hours preparing in the Simulator, Analysing Telemetry, learning Circuits and refining every Braking Point. The Simulator isn’t a Game. It is where Race Weekends begin
READY TO PERFORMThe car performs at its best. So should the driver.
FOCUS · READY
THE HP-R MANIFEST
DREAMS DON’T HAVE AN EXPIRATION DATE.
Big goals require courage. Progress requires consistency, learning and discipline. HP-R stands for starting something new later in life — and turning vision into reality.
How good can it feel when a dream you have carried for so long finally becomes real? After my first season in the NASCAR Euro Series, I can say: even better than I imagined.
Valencia turned the dream into a beginning. At Paul Ricard came a session win and third place in the event. And in Zolder, I reached the finale of a debut season that has given me so much — on track and far beyond it.
I met people, made connections and built friendships. I experienced the trust, openness and sense of community within this sport. Finding my place in that world, and feeling part of it as a person, has meant a great deal to me.
The positive feedback on my development means a lot, too. It encourages the work I put in on track: absorbing coaching, putting it into practice in the next session and learning from every lap. Being able to repeat laps with consistency down to hundredths of a second matters to me just as much as outright speed.
This first season has shown me what can happen when passion meets the willingness to keep learning. Thank you to Hendriks Motorsport, my family, our fans and everyone sharing this journey. Zolder closed my first season. The dream keeps going.
HENRIK PETERS · #50
MEDIA / PROOF
MEDIA PROOF
OFFICIAL NASCAR INTERVIEW · LE CASTELLET PODIUM
FEATURED BY LEADLAP
WITH 400 HP INTO A NEW LIFE
Henrik Peters pursues his American motorsport dream.
From NASCAR fan to NASCAR driver — Leadlap tells the story behind Henrik’s journey and the road ahead.
ROUND 1APRIL 2026ROOKIE DEBUTFirst NASCAR Euro Series Race
HENRIK PETERS · FORD MUSTANG #50 · VALENCIA
APRIL 2026 · VALENCIA
ROOKIE DEBUT
The first Time I climbed into a NASCAR Euro Series Race Car as an official Driver
Years of dreaming suddenly became Reality
TRACKRICARDO TORMO
RESULTFIRST RACE WEEKENDVALUABLE EXPERIENCE
P6ROOKIE SESSION
P12WEEKEND
P12CHAMPIONSHIP
FANS · PADDOCK · THE HUMAN SIDEDRIVER · TEAM · NASCARHELMET · CAR #50 · DETAIL
HOT LAP
VALENCIA · ONBOARD
No Music. No commentary. Just the V8.
01 · THE BEGINNING02 · THE BREAKTHROUGH
02
LE CASTELLET · FRANCE
THE BREAKTHROUGH
ROUND 2MAY 2026FIRST NASCAR EURO SERIES PODIUMA Weekend that changed everything.
BACK ON TRACK
FULL SPEED
The Confidence was growing Every lap mattered
The Journey had only just begun.
RESULTTHE BREAKTHROUGH
P1ROOKIE SESSION
P3WEEKEND
P5CHAMPIONSHIP · AFTER LE CASTELLET
FIRST NASCAR EURO SERIES PODIUM · LE CASTELLET
03
MOST · CZECH REPUBLIC
MOST
THE NEXT STEP
ROUND 3COMPLETEDPROGRESS · CONTROL · EXPERIENCE
MOST · CZECH REPUBLIC
MOST
COMPLETED
OVERALLP7
HENRIK PETERS · GIL LINSTER · CAR #50 · AUTODROM MOST
A CLEAN WEEKEND.
LEARNING. CONSISTENCY. A STRONGER FOUNDATION.
The weekend became another important step in balancing pace, precision and consistency.
Coaching and the support of Hendriks Motorsport helped turn every session into another step forward. Finding speed was only part of the challenge; delivering it consistently around the target time became the next lesson.
CAR HOME CLEAN · NO DAMAGE · TARGET TIME 1:55.000
CAR #50 · PERFORMANCE · AUTODROM MOST
MOST RESULTPERFORMANCE
P6SESSION 2
P9SESSION 3
P7OVERALL
4BONUS POINTS
CHAMPIONSHIPP4
UP ONE POSITION AFTER MOST
PREPARATION
FOCUS. LEARNING. CONTROL.
Every session added another layer of experience. The professional environment around Hendriks Motorsport made the learning visible — on track and in the garage.
FROM GARAGE TO TRACKTHE SOUND OF NASCAR.
RACE DAY.
HP-R CREW · SHARED MOMENTSFAN MOMENT · MORE THAN RACING
Series-wide: V8GP, V8Open and V8Challenge. The 24 races cover V8GP and V8Open across six GPs; V8Challenge is the third championship. Official GP dates also include Friday. Prologue: separate pre-season test. Participation by HP-R is unconfirmed.
Building Partnerships that create Value far beyond Race Weekends
The best Partnerships are not built around Stickers on a Race Car. They are built around shared Values | Authenticity | Trust | Long-term Commitment. This is exactly what Henrik Peters Racing stands for!
EUROPE’S OFFICIAL NASCAR
AMERICAN-STYLE V8 RACING
American-Style V8 Racing on iconic European Circuits. Close Competition. Powerful Race Cars. Accessible Paddocks. Racing that brings Drivers and Fans closer together.
V8 POWER6 EVENT WEEKENDSLIVE & ON-DEMAND COVERAGESPORTDIGITAL1+ LIVE BROADCASTINTERNATIONAL LIVESTREAMSOFFICIAL NASCAR MEDIA COVERAGEOPEN PADDOCKMEET THE DRIVER & THE CREWCUSTOMER EVENTS REAL INTERACTION
WHY HP-R
FOUR CONNECTED VALUE DRIVERS
AUTHENTIC STORY
Your brand becomes part of a real story. A journey people genuinely want to follow. Authentic. Emotional. Growing with every race weekend.
VISIBILITY · REACH · CONTENT
Official NASCAR Euro Series. Hendriks Motorsport. Social Media. Content. Media. One connected Story.
EXPERIENCES · HOSPITALITY
From VIP Experiences and Customer Events to Trackdays and exclusive Behind-the-Scenes Access.
LONG-TERM PARTNERSHIP
One Season can start a lasting Partnership. Shared Values, genuine Relationships and long-term Growth.
25KVIEWS · 90 DAYS
INSTAGRAM / FACEBOOK
67%NON-FOLLOWERS
BEYOND THE EXISTING FOLLOWER BASE
SOCIAL ENGAGEMENT · 90 DAYS1.5K INTERACTIONS
INSTAGRAM / FACEBOOK
EXPERIENCES · HOSPITALITY
TURN RACE WEEKENDS INTO BUSINESS MOMENTS.
Invite clients, reward employees and create conversations in an environment people remember. Paddock access, hospitality and direct interaction turn motorsport into shared experiences around your brand.
VIP Experiences
Customer Events
Trackdays
Behind-the-Scenes Access
Paddock / Crew Access
Real Interaction
GOAL · PARTICIPATION NOT CONFIRMED
2027 OPEN DIVISION
FOUNDATION2026
The Rookie Challenge is not the Destination. It is the Foundation.
NEXT STEPOPEN DIVISION 2027
THIS IS JUST THE BEGINNING
LONG-TERMTHE JOURNEY CONTINUES
More Racing. More Fans. More Partners. Never stop Growing.
The goal, with participation not yet confirmed: competing in the NASCAR Euro Series Open Division in 2027, building long-term partnerships and inspiring people who believe that dreams have no expiration date.